In this installment of Women Who Wow, meet Sheryl Odentz. Sheryl is the founder of Progress in Work, an award-winning, career management firm that provides attorneys and other professionals within the legal industry with tools and resources to “progress in work” and maximize career success through business development training and coaching, executive/leadership coaching and outplacement/career transition consulting. Learn more about her.

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

When you engage on LinkedIn with your professional contacts, you must do two things on a consistent basis– make individuals in your professional network feel good and offer them valuable content that showcases your expertise. These light touches will help to keep you top of mind and can often lead to new business, and will bolster your brand.

In addition, LinkedIn provides great excuses to reach out to your contacts through its notifications section, which you can easily customize. It gives you powerful information on your contacts’ job moves, work anniversaries, speaking engagements, awards, published articles and more.

Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

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