Content marketing and social media success is so much more than having good content. It’s about knowing when to post and how to maximize the channels on which you post.
It would be great if, after hitting publish on a new piece of content, your connections would notice and it would be widely read and it would lead to new
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
It would be great if after hitting “publish” on a new piece of content that your connections will notice it and it will be widely read. But in reality, it
The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.
Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.
…if the post doesn’t support your firm’s strategic goals, immediately abort mission.
Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.
In the podcast, Deborah and I discussed the strategies and
Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t?
Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”
Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.