For me, writing is a way to both share helpful content and also to express what I’m feeling. It’s always been a helpful outlet for me to process something, devise solutions to deal with it and then move on from it. I’m trying to use this blog as a way to help others and to share content as well as experiences that I’ve had that you also may have had, which might resonate with you too.

The timing of publishing my mean girls article in the workplace last week was timely as I had yet another experience with one – this time in a social setting (I know many of you know this, but mean girls lurk not only in the workplace but in your personal life too).

Women can be pretty ruthless to each other in the workplace. Backstabbing, rumor spreading, malicious talking, gossiping, purposely excluding someone from an event or meeting, taking credit for someone’s work or helping to push someone out of a job.

I bet many of you have experienced behavior such as the ones mentioned above at the hands of another woman.

I call this the dark side of working with women.

Those close to me know that I have wanted to write an article on how to recognize a mean girl at work and develop strategies to effectively manage her and succeed in spite of her undermining behavior for a long time. (As an aside, I’ve also dealt with a few “mean guys” too, but that’s for a different article.)

Today, I am lucky enough to work in an environment free of mean girls (thank goodness!), that I don’t come into contact with them from time to time, or carry with me the memory of some terrible experiences of working with some very toxic females. Learning how to navigate them is an important skill to have throughout your career.

Before I delve deeper into this topic, I want to make it very clear that are plenty of amazing, supportive women in the workforce, and I’ve been very lucky to work with a number of them. They aren’t threatened by other women, and instead they go above and beyond to help others succeed. They are true role models. This article isn’t about them. I could have written an entire series of articles about the supportive women who have mentored me throughout my career. This article is about those women in the workplace who do not have your best interests at heart, and how to protect yourself against them. It’s important to remember that while you cannot can’t change someone else, you can change your own behavior, and this article will teach you how to do just that. 

Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.

In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.

To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads: 

I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session