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I know many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of COVID-19

Remember this too shall pass and things will return to “normal”; your job now is to lay the foundation for when that does happen and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.

Jobs

LinkedIn is a great job search platform. If you’re looking for a new job, you can let recruiters and your network on LinkedIn know you’re open to new job opportunities right from your profile.

If you specify the types of job opportunities in which you’re interested and your preferred location, LinkedIn will help your profile show up in search results when recruiters look for suitable job candidates.

To protect your privacy, LinkedIn takes steps to prevent LinkedIn Recruiter users who work at your company and related companies from seeing your shared career interests, but LinkedIn can’t guarantee complete privacy.

Relationships

No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working. That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.

I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!

Business Development Tips

It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.

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It’s a challenging time for everyone in terms of generating new business.

Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with…