I wanted to share a few quick tips on to use social media to build your business and brand:

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything substantive you post
  3. Don’t wait to post content – good is often good enough
  4. Use visuals and hashtags to bring your posts to life
  5. Experiment with new media such as videos and podcasts to engage with your connections
  6. Generate leads with a clear call to action on your posts
  7. Encourage employees to share company content to their social networks
  8. Interact with your connections on LinkedIn daily by liking, commenting and sharing content
  9. Use news sources to inspire content ideas
  10. Actively build your network – don’t just accept connections – initiate them

Join me next Wednesday 5/27 at 1pm for a program on building your brand in this tumultuous time to raise money for nonprofit Feeding America The program will focus on how to appropriately build your professional brand during COVID-19. Register here.