It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The
14 Ideas to Create Engaging Social Media Posts
How to Use Holidays to Bolster Your Content Marketing Strategy All Year Long
Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.
We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).
Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.
Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free!
How to Ensure Your Social Media Posts Have a Real Purpose
Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting
11 Ideas to Create Engaging Social Media Posts
It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
Women Who Wow: Catherine Duke
Cathy Duke is the Chief Talent Officer at Robinson+Cole (she is the first person to have this role at her firm). She spent 20+ years at Proskauer where she was the Legal Director for its top-ranked Labor and Employment Department. Prior to that, Cathy was a white-collar criminal defense and commercial litigation lawyer in private practice. I met Cathy when we both worked at Proskauer, and I always found her to be a great colleague and incredibly smart.
She was recently interviewed about her new role in Hartford Business. Learn more about Cathy in this Women Who Wow profile.
How to Take Your Content to the Next Level
Here are 10 ways to take your content to the next level and fill in your monthly social media calendar:
- Infographics, icons, big numbers
- Arresting visuals
- Videos
- Podcasts
- Quotes/excerpts
- Q&As
How to Reuse and Repurpose Your Content to Create Multiple Social Media Posts
So many of you create great content and just publish it once, which is a huge mistake and a waste of your time.
There are so many ways to repurpose
Join me for a Webinar on May 15 on How to Take Your Social Media Visuals to the Next Level
Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level
Four Secrets to Creating Professional, High Quality Videos From Home
Video is a powerful way to communicate on social media, especially now. I’ve been experimenting with video and noticed my engagement on this type of content is much higher than