Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting content. This will help you figure out which social platforms to use and what you should say on those platforms.

  • Post with purpose
  • Post to connect
  • Post to highlight your company culture
  • Post to engage
  • Post to get leads
  • Post to build your brand
  • Post to lift up others
  • Post to build your business
  • Post to help others
  • Post to demonstrate why your organization is a great place to work
  • Post to showcase your good works for the community
  • Post to strengthen relationships

If you are asked to post something on social that doesn’t fit within your goals, don’t post it. Be laser focused on these goals so your content can help you achieve them. Also, be sensitive to current market conditions. The curve has not flattened in many areas. You do not want to seem tone deaf or boastful.

The more you do this, the faster you will reach your goals. Remember, social media success is much more than the number of likes, comments and shares.