I don’t know about you but the last year has been pretty heavy in every way. From navigating suddenly working from home full time to dealing with a global pandemic
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
In this Women Who Wow profile, get to know Alexis Robertson, the Director of Diversity & Inclusion at Foley & Lardner LLP.
A former lawyer and legal recruiter, Alexis became a D&I professional after realizing that practicing law and serving as a legal recruiter wasn’t her true passion. She was able to take valuable skills from those positions and pivot to a diversity and inclusion career first at Baker & McKenzie and now at Foley & Lardner.
As Alexis noted in one of her terrific LinkedIn posts (you should follow her on LinkedIn!), if not for the pandemic, she would not have launched what she often refers to as her “pandemic podcast.” She says it was the need to introduce herself and check-in on attorneys that led to her personally calling 100 attorneys within her first few months at Foley.
She says that need created the space for the most amazing one-on-one conversations, which inspired a podcast unique to Big Law focused on showcasing human stories, highlighting the unique professional paths of Foley attorneys. The podcast is called The Path and the Practice and you should check it out.
Learn more about Alexis and her career path in this Women Who Wow profile.
I can’t tell you how many times I have encountered mean girls in my personal and professional life.
If you follow my blog you know this because I write about it quite often.
You you also know that I have been quite shocked to find out people who were my friends betrayed me. And people with whom I worked were actually plotting against me. Now did I deserve any of this? Absolutely not. Am I perfect? Absolutely not. Am I an expert in mean girls? Well sort of. I didn’t set out to be one. And I certainly wish I could erase all the terrible things that have happened to me over the years by them.
Philadelphia-based Kelly Enache is the Chief Marketing Officer at Saul Ewing Arnstein & Lehr. She is a former practicing attorney at Dechert before transitioning to business of law and…
Molly Pease is the Managing Director and Chief Compliance Officer at Curiam Capital LLC where she leads the day-to-day operations of this private investment firm that provides financing for high-value commercial litigation.
Molly is responsible for sourcing, underwriting and monitoring the firm’s single-case and portfolio litigation funding investments and oversees Curiam’s compliance program.
Molly started her career as a litigator with a focus on large-scale reinsurance, insurance, antitrust and securities disputes on behalf of plaintiffs and defendants. Molly later worked as Executive Director and General Counsel at two boutique litigation firms, where she developed and implemented long-term business strategies in all aspects of firm management, including financial analysis and reporting, business development and marketing, human resource recruitment and management, legal project management, information technology systems, and office operations.
Molly received her law degree from New York University School of Law and her undergraduate degree in Industrial and Labor Relations from Cornell University. She is a member of the faculty of the High Performance Counsel #thinktank sessions, is on Law360’s Legal Industry Editorial Advisory Board, and has been named one of Lawdragon’s Global Leaders in Legal Finance. Molly has also spoken and written extensively about legal finance.
Learn more about Molly in this Women Who Wow profile. (Note, I even used the Oxford comma for her!)
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who…
I don’t think we stop to realize how many people among us every day (virtually for now) are walking wounded – meaning they’re dealing with something they don’t talk about…
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how: