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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.

Then the market crashed and everything changed.

The firm had to make some tough but necessary decisions, but it did so in the most compassionate way. We were all in it together. They did the right thing for their people. McKee Nelson wound up merging with Bingham McCutchen and later became part of Morgan Lewis during another merger. I left before the first merger because I was craving stability, and what better place to find stability than the most stable firm in the world, Sullivan & Cromwell?

My experience at McKee was very rewarding because I made lifelong relationships with some of the smartest, kindest and honorable people in the industry, and it helped me to grow and learn what kind of professional I wanted to be.

I learned a few key lessons though this experience (as well as a few other tips) to build your alumni network: 

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June 28, 2019 was a beautiful sunny day in NYC.

It started just like any other Friday for me, I got up, walked my dog, said goodbye to my live-in boyfriend, headed to an early workout class and then to the office. Life was good. He and I texted throughout the day like we normally did, but his texts stopped around 4pm. I didn’t think anything of it because he was often very busy at work. So I went home, walked the dog and waited for him to come home so we could figure out our Friday night plans. We were about to leave for the summer house we rented, and I was busy packing pool floats and sunscreen.

I never got to go on that trip. The pool floats and sunscreen were returned. The course of my life changed that day.

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use…

Writing has always been a helpful outlet for me to process something, devise solutions to deal with it and then move on from it. I try to use my experiences to help others.

Recently publishing an article about mean girls was timely as I had yet another experience with one – this time in a social setting (I know many of you know this, but mean girls lurk not only in the workplace but in your personal life too, and when I say “mean girls” I am referring to mean women, who can continue to be catty, cruel and jealous way beyond their adolescent and teenage years). 

A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry. 

Join a committee or take on a volunteer…

A good professional headshot is a must on your LinkedIn profile today.

Your profile picture is the first impression that people have of you, it shows up in searches and…