This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my
How to More Easily Use LinkedIn to Build Your Brand and Business
If your goal is to grow your business and brand on LinkedIn (which it should be!), here’s what you need to do:
- Have a strong foundation – meaning a more
25 Ways to Strengthen Your Business and Brand Before 2021
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
How to Know Your Who, What, Why and How of Social Media
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a
How to Rebrand or Change the Name of Your LinkedIn Company Page or Showcase Page
A question I’ve been getting recently due to a number of companies having organizational changes is “How do I change the name of my company LinkedIn page?”
The answer is it can be done depending on the kind of name change it is and the size of your company, but there are times when you will have to create a new page. You want to avoid creating a new page so that you can retain the follows of all of your employees and alumni who are already linked to the existing LinkedIn page.
Here’s what you need to know about how to do this.
Why You Need a Ghostwriter and How to Be a Ghostwriter
There are a lot of busy executives who would like to write blog posts and articles but either they don’t have the time or writing isn’t their strong suit.
On
Your Daily Twitter Social Media Marketing Action Plan
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long
How to Grow Your Social Media Presence and Followers
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar
11 Ways Law Firm Associates Can Strengthen Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building
How to Write a Great Social Media Bio
Your social media bios are others’ first impression of you and your brand.
A professional bio on a social network is an introduction – a foot in the door so