Happy 2021! With 2020 behind us, we can move forward and know that better days are ahead.
But just because the calendar year has changed doesn’t mean you will suddenly
Simple Actions to Take on LinkedIn Today to Build Your Brand and Business
LinkedIn Hidden Feature: Create a Newsletter on LinkedIn
LinkedIn is rolling out yet another new feature to its users – the ability to create newsletters on its platform.
Some LinkedIn users have the ability to write about a
25 Ways to Strengthen Your Business and Brand Before 2021
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
23 Ways to Grow Your Social Media Presence Today
Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.
- Develop a client-centric approach to social media – craft
12 Ways to Strengthen Your Professional Relationships and Bring in More Leads
No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working.
That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.
I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!
Guest Post: “What’s in a Name?” The Importance of Your Display Name in a Zoom Meeting by Kristyn Brophy
My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!
Do you remember going to conferences and in-person events pre-pandemic? You would walk into
Join Me For a Legal Value Network Webinar on How to Use LinkedIn for Brand Building and Client Development Today
I’ll be presenting a free webinar for the Legal Value Network on November 19 at 12pm EDT on “How to Use LinkedIn for Brand Building and Client Development Today
How to Export Your Connections from LinkedIn – A Smart Thing to Do for Holiday Card Season
As we approach the holiday card season (side note – stay tuned for an article on how to create an appropriate holiday card that reflects current pandemic conditions), it is
Speaking Circuit: Join Me at the NALSC Fall Symposium for a Discussion on Using LinkedIn Effectively for Recruiting and Branding During Social Distancing
I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who
10 Benefits of Using Social Media in Your Marketing Strategy
If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and