Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.
- Develop a client-centric approach to social media – craft
No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working.
That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.
I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!
My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!
Do you remember going to conferences and in-person events pre-pandemic? You would walk into
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I’ll be presenting a free webinar for the Legal Value Network on November 19 at 12pm EDT on “How to Use LinkedIn for Brand Building and Client Development Today…
As we approach the holiday card season (side note – stay tuned for an article on how to create an appropriate holiday card that reflects current pandemic conditions), it is…
I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who…
If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and …
It’s so easy to forget to be client-centric all the time especially during this extraordinary past 7 months filled with new stressors and pressures.
It’s also easy to be forgotten…
Despite the fact that most in-house counsel do not and will continue not to make their outside counsel hiring decisions based on directory rankings, they are still important as part…
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long…