Happy one-year anniversary to the Social Media Butterfly blog!
One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by
In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.
Then the market crashed and everything changed.
The firm had to make some tough but necessary decisions, but it did so in the most compassionate way. We were all in it together. They did the right thing for their people. McKee Nelson wound up merging with Bingham McCutchen and later became part of Morgan Lewis during another merger. I left before the first merger because I was craving stability, and what better place to find stability than the most stable firm in the world, Sullivan & Cromwell?
My experience at McKee was very rewarding because I made lifelong relationships with some of the smartest, kindest and honorable people in the industry, and it helped me to grow and learn what kind of professional I wanted to be.
I learned a few key lessons though this experience (as well as a few other tips) to build your alumni network:
Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use…
A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry.
Join a committee or take on a volunteer…
A good professional headshot is a must on your LinkedIn profile today.
Your profile picture is the first impression that people have of you, it shows up in searches and…
Thank you to everyone who attended my LinkedIn master class in Boston today at Greenberg Traurig. It was a great sold out group of legal marketers who were eager to…
I had a great time speaking about LinkedIn advanced tips and some of LinkedIn’s new features to the Association of Legal Administrators (ALA) New York City Chapter last week. Thanks…
A professional profile photo is a must on your LinkedIn profile today. Your profile picture is the first impression that people have of you, it shows up in searches and…