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How to Create a Marketing Strategy For a Law Firm Merger

By Stefanie M. Marrone on August 8, 2022
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Networking, Public Relations, Social Media
2Marketing Strategy During a Law Firm Merger

Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.

I have –…

How to Create a Commenting Strategy on LinkedIn

How to Build a Commenting Strategy on LinkedIn

By Stefanie M. Marrone on July 21, 2022
Posted in Business Development, Content Marketing, LinkedIn, Personal Branding, Social Media

A quick and easy way for you to start building your brand on LinkedIn and dip your toes into posting, but not quite posting is to build a commenting strategy.…

How to Repurpose Client Alerts, Blog Posts and Webinars Into Social Media Micro Video Content

By Stefanie M. Marrone on July 20, 2022
Posted in Content Marketing, LinkedIn, Video
How to Repurpose Client Alerts and Blog Posts Into Social Media Micro Video Content

You have so much content at your fingertips that you probably don’t even realize. In fact you probably don’t even need to create new content for a long time.

Updating…

The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today

By Stefanie M. Marrone on July 6, 2022
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Law firms, Lead Generation, Legal marketing, Marketing, Personal Branding, Sales Coaching
The tactic you must incorporate into your marketing strategy… publish client alerts and blog posts

The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.

They are one of the most effective ways to engage with clients…

How to Write Better Client Alerts and Blog Posts

By Stefanie M. Marrone on June 21, 2022
Posted in Content Marketing
writing better alerts (Instagram Post)

One of the most effective marketing strategies for lawyers is writing client alerts and blog posts on a regular basis. Publishing content like this establishes you as a thought leader…

Why Storytelling is Key to Content Marketing Success Today

By Stefanie M. Marrone on June 20, 2022
Posted in Content Marketing, LinkedIn, Social Media
storytelling is the best marketing

Each of my highest rated posts on LinkedIn have one thing in common. I shared a story in them. I used storytelling to connect with my network. I stood out…

Nine Ways to Enhance the Reach and Networking Power of Your Content

By Stefanie M. Marrone on June 8, 2022
Posted in Content Marketing, Social Media
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Today you really must use content marketing to amplify your marketing efforts. If you’re not, you’re not taking advantage of all of the tools you have to ensure that your…

13 Ways to Develop a Successful Social Media Strategy at Any Size Firm

By Stefanie M. Marrone on June 7, 2022
Posted in Branding, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media
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I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it

…

Five Steps to Create a Successful Social Media Strategy

By Stefanie M. Marrone on June 3, 2022
Posted in Content Marketing, Social Media
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Do you have a social media strategy or are you just posting occassionally or even regularly without goals and concrete direction?

If you don’t, you need to create one ASAP…

Why Your Firm Needs a Content Syndicator Like JD Supra to Extend the Reach of Your Content

By Stefanie M. Marrone on June 3, 2022
Posted in Branding, Business Development, Content Marketing, Legal marketing

When it comes to content distribution and amplification, I really do get by with the help of my friends.

Many law firms (and their lawyers) invest considerable time writing great…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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