There are so many ways to use social media for branding and business development but not all of them are effective.
It’s never been more important to use social media
How to Be More Targeted With Your Social Media Efforts to Achieve Your Goals
Why Accurate Headlines Are So Important in Your Content
I recommend you read this Law360 article and my good friend Keith Maziarek’s take on the drivers behind the data.
There’s a great need for legal industry professionals to help
How to Become a Content Creator When You’re Too Busy
If you haven’t started producing regular, high-quality content on your website and social media channels, it’s time to rethink that and it’s time to do it now.
If you don’t
Why You Need to Care About Generation Z When it Comes to Your Marketing Efforts
The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over
Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic.
Guest Post: Why Networking and Referrals are so Important
This is a guest post by Josh Baron, an attorney in Salt Lake City on the importance of networking and referrals, and never knowing how or where you will meet
The Most Important Relationships Lawyers Need to Be Successful Today
There’s no doubt that as the world has changed over the past year, so has the way in which we conduct business.
That being said, the relationships on which we
Update to LinkedIn Stories – You Can Now Tag Individuals in Posts
Update to LinkedIn stories – you can now tag people in your posts!
LinkedIn just enabled users to tag people in posts using the @ sign. A list of people
Secrets of an Awesome Law Firm Holiday Card: Conn Kavanaugh
In a year where so many people have experienced loss and stress, getting the company holiday card right was incredibly important. This was not the year for animated snowflakes or the words happy holidays in different languages or cityscapes from the locations in which the company had offices. It was a year to delight and demonstrate gratitude and thankfulness. If firms could strike the right balance by providing moments of levity in such a serious year, they could consider their card a success.
I came across a few cards that really resonated with me, and I’ll be featuring them on the blog.
First up is an interview with Kristyn Brophy, the Director of Marketing and Business Development at Boston-based Conn Kavanaugh, who shared with me the concept behind her firm’s awesome and clever holiday e-card this year.
Your 2021 Social Media Cheat Sheet
Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.
Commit to enhancing your