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Why It’s Important to Cultivate Your Alumni Network

By Stefanie M. Marrone on August 10, 2022
Posted in alumni, Business Development, Career Development, Client Development, Future Leaders, Legal marketing, Marketing, Motivation, Networking, Personal Branding
Alumni Relations Law Firm

In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the…

15 Practical Marketing Actions to Take in August

By Stefanie M. Marrone on August 9, 2022
Posted in Content Marketing, Lead Generation, Legal marketing, Marketing, Personal Branding
Marketing yourself during the summer

August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this…

How to Create a Marketing Strategy For a Law Firm Merger

By Stefanie M. Marrone on August 8, 2022
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Networking, Public Relations, Social Media
2Marketing Strategy During a Law Firm Merger

Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.

I have –…

10 Ways to Raise Your Profile on LinkedIn

By Stefanie M. Marrone on July 28, 2022
Posted in LinkedIn, Social Media
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It’s hard to imagine but LinkedIn hasn’t always been a tool for us to build our brands and businesses.

In fact here’s a photo of me from then. This is…

Three Ways to Use LinkedIn’s Notifications Tab to Build Your Network and Business

By Stefanie M. Marrone on July 28, 2022
Posted in LinkedIn, Social Media
B84322A4-B6A6-4578-9ECD-F3986CC33819

Here’s an easy and effective way to leverage LinkedIn for business development and networking – use information and updates about your connections from the Notifications tab to build stronger relationships.…

How to Create a Commenting Strategy on LinkedIn

How to Build a Commenting Strategy on LinkedIn

By Stefanie M. Marrone on July 21, 2022
Posted in Business Development, Content Marketing, LinkedIn, Personal Branding, Social Media

A quick and easy way for you to start building your brand on LinkedIn and dip your toes into posting, but not quite posting is to build a commenting strategy.…

How to Use LinkedIn’s People Who Viewed Section to Your Advantage

By Stefanie M. Marrone on July 12, 2022
Posted in LinkedIn, Social Media
How to Use LinkedIn's People Who Viewed Section to Your Advantage

Do you look at LinkedIn’s People Also Viewed section on your profile? If not you should! It gives you a treasure trove of information on who LinkedIn thinks is in…

Eight Effective Ways to Enhance Your Social Media Presence

By Stefanie M. Marrone on July 10, 2022
Posted in LinkedIn, Marketing, Social Media
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People often ask me how they can become stronger social media marketers both for themselves and their companies.

I always say that it’s not hard to do IF you are…

Join the Legal Marketing Association’s Virtual Program with Me on Best Practices for Using LinkedIn to Build Your Brand, Network and Business

By Stefanie M. Marrone on July 5, 2022
Posted in Events, LinkedIn
2022 Summer Series Part Two Best Practices for Using LinkedIn in 2022 and Beyond to Build Your Brand, Network, and Business

Find out how to magnify LinkedIn to enable your firms and lawyers to become more discoverable to help bring in business leads, engage with current clients and prospects and make…

The Important Connection Between LinkedIn and High Domain Authority

By Stefanie M. Marrone on July 5, 2022
Posted in LinkedIn, Social Media
My Google Search Results - you can see that my LinkedIn profile appeared as the #1 search result underscoring its importance (1)

Whether you believe in the power of LinkedIn or not, LinkedIn is so important for your personal brand and your business.

LinkedIn has very high-domain authority, meaning whether you…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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