I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as
How to Incorporate Twitter Into Your Personal Content Strategy
How to Use LinkedIn’s New Photo Tagging Feature for Brand Building and Lead Generation
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).
I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.
Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.
When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).
Some helpful facts about photo tagging on LinkedIn:
- A LinkedIn member doesn’t need to be connected with you as a first degree connection in order tag you or to be photo tagged by you.
- As the author, you can remove tags at any time after you create a post.
- You can remove tags of yourself on any post at any point.
How to Maximize Your LMA Annual Conference Experience (and Raise Your Profile!)
The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve
Why You Should Never Use Fruit Emojis in Your LinkedIn Profile
Lately, I’ve been receiving a lot of LinkedIn requests from people I don’t know, which I don’t accept, because, well I don’t know them and they’re usually trying to pitch
Why You Should Say Yes to LinkedIn (and Four Easy Ways to Engage With Your Connections)
Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.
I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.
In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.
To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads:
Why You Should Resize Images on Social Media and How to Easily Do It
Many of those who have come to see me speak at conferences and who read my articles have heard me say over and over again how important it is to
Why Your Analytics Aren’t Telling You Everything About Who Is Actually Reading Your Content
When creating content and managing your social media channels, it is very important to always remember that there is much more than meets the eye to your analytics and readership
How to Make Your Content Work Smarter and Harder
It’s not always easy to develop a steady stream of strong content to engage with your clients, prospects and other target audiences, especially when there’s so much competition out there from other firms that are content powerhouses and so little time to capture the attention of your audience.
You also don’t want to be the firm that posts content just for the sake of posting content – you always want your articles and posts to be meaningful, targeted and client-focused – remember, always think quality over quantity. You can also use what you do have more efficiently to give you much more bang for your buck.
How to Write an Amazing, Engaging & Client-Focused Professional Biography
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, areas of expertise and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just plain poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. Any down time you have or right before a pitch or a speaking engagement are all great reasons to take a fresh look at your bio and them more engaging and client-focused. Now let’s get to work!
12 Ways to Develop a Successful Social Media Strategy at Any Size Firm
I’m often asked how to develop a successful social media strategy. Firms of all sizes and budgets can do it if they are resourceful and creative.
Here are some ideas