Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back
Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn
Join Me for an LMA New York Program on How Lawyers Can Enhance Their LinkedIn Presence
Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives
Remember to Create a Custom LinkedIn URL
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the
A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network
Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is
Member Recap of my 2019 LMA Annual Conference Session on How to Align Your Social Media Strategy with Your Business Development Goals
Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social
How to Draw Prospects Into Your Trade Show Booth
It can be really hard to get conference attendees to visit you at a trade show. There’s a lot of competition for starters. It can be somewhat overwhelming for attendees.
How to Maximize Your LMA Annual Conference Experience (and Raise Your Profile!)
The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve
Here’s a Sneak Peek Into my 2019 LMA Annual Conference Session in This Q&A
I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session.
How to Make Your Content Work Smarter and Harder
It’s not always easy to develop a steady stream of strong content to engage with your clients, prospects and other target audiences, especially when there’s so much competition out there from other firms that are content powerhouses and so little time to capture the attention of your audience.
You also don’t want to be the firm that posts content just for the sake of posting content – you always want your articles and posts to be meaningful, targeted and client-focused – remember, always think quality over quantity. You can also use what you do have more efficiently to give you much more bang for your buck.