Yesterday I gave a presentation on how to appropriately market yourself and your firm during the COVID-19 pandemic to the ALA New York City chapter.
They thanked me by asking
A Great Way to Show Thanks Using Charitable Donations
Women Who Wow: Jennifer Dezso
In this installment of Women Who Wow, which will be running all year long, learn more about Jennifer Dezso, the vice president at Acritas US. In her role, Jen handles business development plans and training, client feedback and satisfaction assessments, branding and awareness studies, product concept testing, market sizing analysis, setting performance metrics and benchmarks, identifying new market opportunities. She also presents and leads training on creating opportunities from market trends, developing action plans to grow client relationships, and developing business in the professional services world.
Learn more about her.
Guest Columnist: Natasha Alladina on Following Up on Missed Connections
Today I’m excited to feature a guest column by Natasha Alladina. She writes:
You know those missed connections ads on Craigslist?
Well, I realized something. I’ve had a bunch
Why Perfection is Overrated Especially Now
We all strive to be perfect especially since so many of us are Type-A personalities. But here’s the thing, perfection is impossible. It was improbable when life was “normal” and
A Quick Guide to the Types of Content You Should You Share on Social Media
What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.
1. Educational
Today’s LinkedIn Tip: How to Use the Notifications Section to Build Relationships and Your Business
Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your
How to Help Your Clients Through COVID-19
Being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle during the coronavirus outbreak when it comes to content and digital marketing.
Six Ways to Look Great on Video Conference
Because so many of us are working from home for the time being and on daily video conferences, it’s important to treat every meeting as you would if you were participating in person. That means looking and feeling your best on camera.
Here are six things you can do to look great on your next Zoom meeting from Inc. magazine.
Content Marketing Success Strategies During the COVID-19 Pandemic
My friend Jay Harrington recently published an article on what lawyers should be doing when it comes to content marketing and there were two points I wanted to highlight from his article that are so important in ensuring that your content has maximum impact and reach.
How to Master the Three Essential Building Blocks of LinkedIn
Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using video during this quarantine.
Note – there are three essential building blocks of LinkedIn: