As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush on him for years. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization or to a cause.

Many of us in the LMA were introduced to James – and impressed by him – when he was the keynote speaker at the 2013 LMA Annual Conference. I remember thinking to myself that if I was ever in the position to select a keynote speaker, it would be him.

Fast forward six years later, when I had that very opportunity, reached out to James and he said yes(!). Here’s a sneak peek of what he has planned for us at #LMANE19 – the icing on the cake is that we get an extra bonus session with him too after the keynote on “How to Use Loyalty to Retain Clients in Tough Times,” so make sure to stick around for that session on November 15!

Read the full Q&A with James:

And register for #LMANE19!