2020

No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working.

That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.

I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!

A question I’ve been getting recently due to a number of companies having organizational changes is “How do I change the name of my company LinkedIn page?”

The answer is it can be done depending on the kind of name change it is and the size of your company, but there are times when you will have to create a new page. You want to avoid creating a new page so that you can retain the follows of all of your employees and alumni who are already linked to the existing LinkedIn page.

Here’s what you need to know about how to do this.

I’ve been profiling “Women Who Wow” all year long – it was supposed to be a series during Women’s History Month but then the world was derailed by the pandemic, and I know so many fantastic women, so I thought why not continue the series all year long? In this installment, learn more about Laura Powers, the Director of Development and Communications at the Philadelphia Bar Association.

I met Laura when we were both elected to serve on the Legal Marketing Association’s inaugural Northeast board, and it was great to work with her – she is collaborative, super smart and fun to work with. Learn more about Laura.