If you want LinkedIn to help you build your brand and business, you need to put in the work to build meaningful relationships, post content that is of value to your connections and help others without the expectation of receiving anything in return.
The foundation of LinkedIn is networking.
You can write the greatest posts in the world but if you don’t have the right connections or enough connections, you won’t be able to make a significant impact.
It’s not about the quantity of connections and followers you have – it’s about the quality and the cultivation of the relationships with them.
You can do this by supporting your connections and promoting their wins – and they will likely do the same for you.
It’s about posting content of value – that’s not self-promotional or boastful – but rather aims to help and positively impact others.
If you can’t answer the question “how does this help my audience?” then you should rework it or abandon the post (please no “I am honored to be named a Super Lawyer” posts).
It’s about being consistent and building a network.
Only 1% of business professionals use LinkedIn to post updates on a regular basis – why aren’t you? It’s a free platform full of your potential clients, recruits and referrals.
If you need help with this, message me to learn how I can create a custom strategy for you.
Check out a recording of my LinkedIn Master Class for tips on how you can do this.