LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.
Because LinkedIn gives you access to
How to Achieve Real Success on LinkedIn (Look Beyond the Likes and Followers)
Making getting more likes and followers your primary goal when it comes to social media success will not get you more business on LinkedIn, any other social channel or in
Women Who Wow: Alexis Robertson
In this Women Who Wow profile, get to know Alexis Robertson, the Director of Diversity & Inclusion at Foley & Lardner LLP.
A former lawyer and legal recruiter, Alexis became a D&I professional after realizing that practicing law and serving as a legal recruiter wasn’t her true passion. She was able to take valuable skills from those positions and pivot to a diversity and inclusion career first at Baker & McKenzie and now at Foley & Lardner.
As Alexis noted in one of her terrific LinkedIn posts (you should follow her on LinkedIn!), if not for the pandemic, she would not have launched what she often refers to as her “pandemic podcast.” She says it was the need to introduce herself and check-in on attorneys that led to her personally calling 100 attorneys within her first few months at Foley.
She says that need created the space for the most amazing one-on-one conversations, which inspired a podcast unique to Big Law focused on showcasing human stories, highlighting the unique professional paths of Foley attorneys. The podcast is called The Path and the Practice and you should check it out.
Learn more about Alexis and her career path in this Women Who Wow profile.
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
Women Who Wow: Allison Nussbaum
Allison Nussbaum is the Vice President of Client Value at Pitchly where she builds teams focused on helping clients extract immediate and ongoing value from their investment the Pitchly tool. She has held a number of sales roles and also was an in-house legal marketer. Learn more about Allison.
Women Who Wow: Sara Coffey
Sara Pauley Coffey is a Columbus, Ohio-based marketer and co-chair of the Legal Marketing Association’s Ohio Local Steering Committee. A former law firm marketer, she is the Documentation and Training Specialist at ContactEase CRM Made Easy where she manages marketing and works with clients to enhance their use of CRM products. Learn more about her in this Women Who Wow profile.
Why Choosing The Right Company Swag Is so Important for Your Brand and Business
This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my
Client Referral Success Story: Everyone Can Be a Potential Referral
I heard a very inspiring story about how a client referral came from a series of conversations that a lawyer had with the cleaning service employee who was assigned to
How Your Competitors Can Help Your Marketing and Business Development Efforts
I am a big believer in checking out your competition.
It’s a smart and free way of empowering your knowledge of the industry, analyzing activities and help you identify the