It’s a challenging time for everyone in terms of generating new business.
Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with
LinkedIn enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. It
I wanted to demonstrate one of the iPhone’s super cool tools that many people aren’t using on social media but should be.
It’s the screen recording feature. It enables
It’s never been more important to have a strong online presence than it is today.
Social media offers a powerful platform to strategically and authentically present yourself, your capabilities, your
We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.
As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.
I wanted to share a few quick tips on to use social media to build your business and brand:
I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios,
Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.
We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).
Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.
Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free!