Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you
Why You Need to Care About Generation Z When it Comes to Your Marketing Efforts
The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over
Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic.
Social Media Advertising Basics
While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as
Why You Should Use Facebook as Part of Your Marketing and Business Development Strategy
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local company or a big national organization. Social media
Guest Post: Why You Should Use LinkedIn Messaging
This is a guest post by Joshua Baron, a lawyer in private practice in Salt Lake City, Utah.
Messaging is the best and most underutilized tool on LinkedIn.
I used
What You Can Do to Support the Work of Dr. Martin Luther King Jr.
Most of my posts on LinkedIn provide advice on how to build your brand and your business using social media and marketing tools. But the most important posts are those
Guest Post: Why Networking and Referrals are so Important
This is a guest post by Josh Baron, an attorney in Salt Lake City on the importance of networking and referrals, and never knowing how or where you will meet
20 Things it’s Never too Late to Do
We are all works in progress with so much potential to become our best selves. It’s so easy to get caught up in our every day lives and habits so
Why It’s Important to Unplug Sometimes
I am an entrepreneur and run my own business, which means that I rarely take a day off.
There’s not a day that goes by where I’m not checking my