With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.
Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.
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When you engage on LinkedIn with your professional contacts, you must do two things on a consistent basis– make individuals in your professional network feel good and offer them valuable content that showcases your expertise. These light touches will help to keep you top of mind and can often lead to new business, and will bolster your brand.
In addition, LinkedIn provides great excuses to reach out to your contacts through its notifications section, which you can easily customize. It gives you powerful information on your contacts’ job moves, work anniversaries, speaking engagements, awards, published articles and more.
Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.
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Thanks for joining me and Kristyn Brophy today for the LMA Northeast Region virtual program on effectively using LinkedIn during the pandemic.
Thanks to John Bologna and Brandie Knox for
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work!
I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.
Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your