Many people and companies take the time to create a post for social media and then they never use it again – I call this “one and done.” This is
The Social Media Mistake You’re Probably Making
How to Effectively Use Hashtags and Follow Topics on LinkedIn
Hashtags on LinkedIn can help you discover topics and interests most relevant to you, and give you the opportunity to engage with them.
All hashtags start with a # sign,
How to Easily Create Content for Your LinkedIn Company Page
If you find yourself struggling for what to post on your LinkedIn Company Page and how to boost engagement and how to get more followers for your page, I have
LinkedIn Tip: How to Associate Yourself with the Correct Company
LinkedIn quick tip: Have you had the issue on LinkedIn where you aren’t associated with the official company or school and so you get the non logo box (see below)
How to Use LinkedIn Messenger to Share a Post
Did you know that you can use LinkedIn messenger to easily share a post of your own or someone else with an individual or a group of people? It’s super
Watch a Replay of the Social Media Butterfly How to Master Your LinkedIn Company Page Webinar
If you missed my webinar on how to take your LinkedIn Company Page to the next level – here’s a recording of it.
Your LinkedIn Company Page gives you a
Why Not Posting Content on LinkedIn is Risky to Your Brand and Business
Here are the top fears and objections I hear when it comes to why business professionals haven’t started posting on LinkedIn to grow their brand or business.
- What if I
How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
It’s not always easy to generate a steady stream of content, which is so important to stay top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week.
And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold:
1) you will help to build your brand and become seen as a subject matter expert;
2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and
3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story.
Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Why You Should Repurpose Your Social Media Posts
What’s a mistake that many law firms and business professionals make on LinkedIn?
They take the time to create a great post and then they never post it again. I
The One Thing You May Be Missing When Crafting Social Media Posts With Hashtags
Many people and businesses are forgetting one important thing when crafting their hashtags.
Hashtags are a great way to expand the reach of your company or brand. By adding hashtags