Today I’m excited to feature a guest column by Natasha Alladina. She writes:
You know those missed connections ads on Craigslist?
Well, I realized something. I’ve had a bunch
Guest Columnist: Natasha Alladina on Following Up on Missed Connections
Why Perfection is Overrated Especially Now
We all strive to be perfect especially since so many of us are Type-A personalities. But here’s the thing, perfection is impossible. It was improbable when life was “normal” and
Today’s LinkedIn Tip: How to Use the Notifications Section to Build Relationships and Your Business
Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your
Content Marketing Success Strategies During the COVID-19 Pandemic
My friend Jay Harrington recently published an article on what lawyers should be doing when it comes to content marketing and there were two points I wanted to highlight from his article that are so important in ensuring that your content has maximum impact and reach.
How to Master the Three Essential Building Blocks of LinkedIn
Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using video during this quarantine.
Note – there are three essential building blocks of LinkedIn:
How to Easily Quote Articles and Build Your Content Pipeline on the LinkedIn App
I wanted to share a way to enhance your content marketing efforts on the LinkedIn app of which you may not be aware.
The next time you find something in
Guest Column: Law Firm and Attorney Rankings During a Pandemic: Why is this Still a Thing?
My dear friend Amanda Loesch the chief marketing officer at Porzio, published an article on LinkedIn yesterday, and I asked her if I could make it a guest column on my blog because I think the message is so important – there is nothing like a global pandemic to put things in perspective.
The article focused on legal guides and award submissions and why they are still considered a priority – the publications continue to send deadlines and reminders, and it seems quite tone deaf given the fact that we are living in the midst of a public health crisis with no end date. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual. Amanda is another woman who wows, and I hope you’ll take the time to read her article.
Announcing Upcoming Virtual Programs
Although we can’t get together in person, webinars are a great tool to connect with others and continue learning at a distance.
I have a number of upcoming programs that
9 Ways to Create a More Client-Centric Law Firm
A law firm’s most precious assets are its clients, which are the source of both today’s business and tomorrow’s referrals. It’s never been more important than right now to integrate the voice of their clients into all you do. Unfortunately, many law firms still haven’t adopted a client-centric mindset as they engage with their clients and prospects, which often leads to what I call lots of random acts of marketing. There’s nothing worse than bombarding your clients with lots of non-focused content.
The fundamental and critical elements of business development success include forming strong online and in-person relationships, and providing exceptional client service at all times.
Since in-person networking is on pause for now, online networking is the most important tool we have.
It’s never been more important to be client-focused as it is right now as we face this global pandemic, which is affecting everyone around the globe.
Here are nine ways to adopt a more client-centric mindset at your firm.
How to Keep Positive During a Pandemic
Sending some positive thoughts today for those who need a reminder that we are all in this together and it’s normal to feel upset and anxious right now.
– It’s