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How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals

By Stefanie M. Marrone on September 4, 2019
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Lead Generation, LinkedIn, Personal Branding, Reputation Management, Social Media, Twitter
Social Media Sign

You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so…

Remember to Create a Custom LinkedIn URL

By Stefanie M. Marrone on September 4, 2019
Posted in Branding, Business Development, Career Development, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Personal Branding, Personal Development, Social Media
LinkedIn Tip

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the …

Simple Ways to Use LinkedIn to Grow Your Brand and Network

By Stefanie M. Marrone on September 1, 2019
Posted in Business Development, Client Development, Lead Generation, LinkedIn, Personal Branding, Personal Development, Social Media
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LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case…

upcoming speaking engagements

Catch Me on the Road – Upcoming Fall Speaking Engagements

By Stefanie M. Marrone on August 26, 2019
Posted in Branding, Business Development, Career Development, LinkedIn, Social Media

As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates…

Social Media Tip: Why Listening to Your Competitors is Important

By Stefanie M. Marrone on August 23, 2019
Posted in Client Development, Content Marketing, LinkedIn, Social Media
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Here’s a social media tip for this Friday: 

Social media listening or “spying” 👀 on your competitors has many benefits – you’ll get insights into their followers, the content that…

The Three Components of a Strong LinkedIn Presence

By Stefanie M. Marrone on August 21, 2019
Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Social Media

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections

…

New LinkedIn Company Page Enhancements You Need to Know About

By Stefanie M. Marrone on August 20, 2019
Posted in Business Development, Business Referrals, Content Marketing, Lead Generation, LinkedIn, Personal Branding, Social Media
updates to LinkedIn company pages

LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content…

How to Align Your Social Media Strategy to Your Business Development Goals

By Stefanie M. Marrone on August 20, 2019
Posted in Business Development, Business Referrals, Content Marketing, LinkedIn, Social Media
aligning social graphic

Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a…

LinkedIn Company Page Features

You Need to Know About These New LinkedIn Enhancements to Company Pages

By Stefanie M. Marrone on August 16, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Marketing, Networking, Personal Branding

In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!

This…

A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network

By Stefanie M. Marrone on August 14, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Social Media
LinkedIn Tip

Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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