I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one singular event. That’s forced companies and individuals to reassess what they share, when they share it and how they stay connected with audiences via social media.
To help with this, Socialinsider put together an overview of the evolution of the COVID-19 discussion across social media (on Twitter, Facebook and Instagram – this study didn’t track LinkedIn usage), which looks at what people are saying, where they’re saying it and how some brands have responded.
Among the key points of note:
- Twitter is the most used platform on which brands choose to talk about this COVID-19 crisis. On Twitter, there’s also a clear divide between people interested in hearing about the virus and people interested in social distancing advice.
- Instagram is the platform for social distancing posts. Brands are using this channel to advise people on the importance of social distancing measures (with how-to steps).
- Most discussions on Facebook related to COVID-19 focus on sharing information about the virus as well as stories from the front lines.
- Messages about social distancing surfaced much earlier on social channels, even before the virus was given a name. These started in mid-January.
- When it comes to hashtags (which are so important in the discoverability if you’re content, social distancing was the most-used one followed by coronavirus and covid19. See the image above for more on hashtags.
Stay safe and be well.