Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
Every company big and small should have a follow button for the major social media networks on their web site to make it easy for individuals to find you on
I’ve been working with several of my clients to craft communications to send to their clients now that some states have allowed law firms to reopen their offices.
Businesses of all types have a responsibility to explain new health and safety protocols that are in place to prevent the further spread of COVID-19.
Getting client communications right is critical to the success of your business in a post-pandemic world, as clients and potential clients are looking for businesses that make them feel safe and secure.
Effective, consistent communications during a crisis will help you maintain client trust, restore employee morale and confidence, and retain market stability. For both B2B and B2C businesses, consistent messaging across all channels is key. All messages should be timely, relevant, empathetic and considerate of your clients’ current needs and concerns.
Each state has different policies on what is allowed in their jurisdiction, so be sure to check your state’s guidelines (here’s information on NYC’s guidelines) and work with your office administrator and firm leadership to be sure that you are operating within what is permissible and of course, always put the health and safety of your employees first.
The below communication may be a helpful framework for you as you are thinking about how to communicate your reopening to your clients. Please adapt it for your audience.
Remember that it is still not business as usual by any stretch of the imagination – and no client expects you to be reopening. COVID-19 is still very much a threat to all of us. You may want to rethink how you’ve been conducting business in the first place – perhaps you can conduct more business remotely and only require employees to go into the office for essential functions. This is a great time for law firms to be innovators – your clients will certainly appreciate that.
Stay safe.
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself.
It’s your opportunity to showcase your work, capabilities and areas of expertise, and
I don’t know anyone who hasn’t been affected by the pandemic in some way. It’s a hard time for everyone, including me and I want to give back and help
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact
I know many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of COVID-19
Remember this too shall pass and things will return to “normal”; your job now is to lay the foundation for when that does happen and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
LinkedIn is implementing a new system to limit how many times a company page manager can send out invitations to their connections to follow their company page.
LinkedIn officially brought
Sometimes you are placed on group messages on LinkedIn that are really annoying and you keep getting updates on LinkedIn about them.
There are few things that are more annoying
A great idea to reuse and repurpose your content is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
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