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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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schadenfreude

I bet you’ve probably experienced a bit of joy at the hardship or failure of another person (oftentimes someone you don’t like or who brings out feelings of jealousy in you) at least once in your life just as someone has experienced joy at your negative expense as well.

Think back to when someone you didn’t care for much tripped and spilled coffee on themselves, or when a politician experienced a particularly humiliating fall from grace or when someone of whom you’ve always been envious got fired. It felt a little good, right?

So, why does it sometimes make us feel good when we hear bad news about people we know? Why does it feel strangely satisfying? And does it make us a bad person?

Linkedin words

When you engage on LinkedIn with your professional contacts, you must do two things on a consistent basis– make individuals in your professional network feel good and offer them valuable content that showcases your expertise. These light touches will help to keep you top of mind and can often lead to new business, and will bolster your brand.

In addition, LinkedIn provides great excuses to reach out to your contacts through its notifications section, which you can easily customize. It gives you powerful information on your contacts’ job moves, work anniversaries, speaking engagements, awards, published articles and more.

Social Media Visual Content Tools

Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

As we are all…