Photo of Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

I know it’s tough being cooped up at home for most of the day and night for weeks, likely months on end, and life has slowed down dramatically, especially on the weekend (what day is it anyway?). That’s why it’s important to keep yourself busy and engaged while abiding by social distancing rules.

Here are some ideas to inspire you:

Law360 recently published an article of mine, “Don’t Be Social Media Distancing: LinkedIn Tips For Lawyers” that I wanted to highlight on the blog. These tips can be used by lawyers and other professionals for appropriate brand building and marketing during the coronavirus outbreak. I live in NYC, which has seen the most cases of COVID-19 in our country, and it is a very strange and sad place to be right now.

Here’s an excerpt of the article:

I started the Women Who Wow series to coincide with Women’s History Month, but since news related to COVID-19 has consumed us, I’ve decided to continue running the series throughout the year, because there are just too many amazing women to fit into one month.

One of those amazing women is New York-based Brandie Knox, the principal and creative director of Knox Design Strategy. I met Brandie several years ago through the Legal Marketing Association, and we hit it off right away. I admire her for her entrepreneurial spirit, her creativity and her kindness.

Learn more about Brandie and her career path.

I read a great article in Social Media Today, which brought to my attention the fact that LinkedIn is providing free mindfulness courses on its LinkedIn Learning platform to help individuals cope with the coronavirus and the isolation many of us are feeling. I wanted to pass along this information to you as I know I could sure use some extra tips on how to practice mindfulness, calm my anxiety and stress levels and be more, well, myself again. Stay safe.

If you’re like me and have a pet who you adore, you want to do everything you can to protect them during the COVID-19 outbreak. My veterinary hospital sent out this helpful guidance that I wanted to share. I know it’s off topic for my blog, but as a dog mom, I thought it was important to share it. Stay safe.

Take time now to make plans and prepare your pets in case you need help caring for them due to
COVID-19. For a downloadable guide you can complete to help with emergency planning for pets, see NYC Emergency Management’s Pets page.

I know so many of you feel out of sorts right now. Me, too. Our daily routines have been thrown a huge curveball, but this is not the time to

Alexis Robertson is the next Woman Who Wows. I met Alexis through LinkedIn and have admired her thoughtful posts. It’s another reason why online networking is so important – she lives in Chicago and I live in NYC but I feel very connected to her.

She is currently the director of diversity & inclusion for Foley & Lardner LLP where she provides firm-wide strategic direction and oversight on all diversity and inclusion related matters.

Alexis joined Foley from Baker McKenzie, where she was North America manager of Diversity & Inclusion. Prior to joining Baker McKenzie, Alexis spent two years as a Legal Recruiting Director for The Partners Group where she focused on placing diverse attorneys with law firms and corporations.

Alexis earned her law degree from the University of Michigan Law School and practiced with Kirkland & Ellis and Seyfarth Shaw following graduation. She earned her undergraduate degree from the American University in Washington, D.C.

Learn more about her.

I asked Orange County-based Gia Altreche to be part of the Women Who Wow series because she is a leader in the legal marketing industry and an advocate for the profession and diversity & inclusion. Gia is the Director of Business Development and Marketing at Newmeyer & Dillion LLP and serves as co-chair of the Legal Marketing Association’s Diversity & Inclusion Committee and Shared Interest Group. Learn more about her below.

Why did you choose your profession?

Technically it chose me. It was during a post-college adventure to find a marriage between the legal field (initially intending to go to law school), and human communication (a love I found in my last year in college, which slightly derailed the initial focus) that ended with my resume miraculously in the hands of my now mentor, who was the Head of Business Development & Marketing at a major law firm in Phoenix, AZ. Talk about the power of networking!

At the time, I didn’t know legal marketing existed, but quickly learned it offered access to both play a role in advocating for my community, while continuing to study and nurture the role of human connection in business. Plus, being surrounded by the crème of the crop legal minds across a variety of industries, seeking out continuous education on the ever evolving role and how I could support their efforts was greatly satisfying. Learn more about her and her career path below.