While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can increase the number of connections
How to Turn Your Connections Into Business
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (taking clients and prospects to lunch or events, going to in-person networking events and conferences) and conducting most of our networking and brand building online or by phone. It involves shifting to doing more thought leadership and relying on social media and webinars.
When done correctly, these tools can help you cast an even wider net on your marketing and business development efforts than before due to the vast reach of the social platforms. Your goal is to stay top of mind and to be helpful. That’s it. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business.
25 Ways to Boost Your Business and Brand During Summer Downtime
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
14 Business Development and Marketing Actions to Take During COVID-19
As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
I know many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of COVID-19
Remember this too shall pass and things will return to “normal”; your job now is to lay the foundation for when that does happen and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
What Clients Really Want in Content Created by Law Firms
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms
Five Content Marketing Tips to Implement Today
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
How to Use Your Firm History to Build Your Brand and Business
Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of
How to Strengthen Your Professional Network and Business Development Pipeline
No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working. That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.
I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!