I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I
Evergreen Content: How to Use the Holidays to Your Advantage in Your Social Media Strategy
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is
LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust
What You Need to Know About the New LinkedIn Company Page Tool: Grow Your Page Audience
If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to
20 Ways Lawyers Can Build Stronger Professional Brands – Starting Right Now
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day
Why You Should Always Resize Images for Social Media Use and How to Easily Do It
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps
How to Use LinkedIn’s New Photo Tagging Feature for Brand Building and Lead Generation
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).
I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.
Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.
When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).
Some helpful facts about photo tagging on LinkedIn:
- A LinkedIn member doesn’t need to be connected with you as a first degree connection in order tag you or to be photo tagged by you.
- As the author, you can remove tags at any time after you create a post.
- You can remove tags of yourself on any post at any point.
Announcing Upcoming Legal Marketing Association Webinar on Leveraging Your Social and Content Marketing Efforts and a Recap from #LMA19
I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch
Why You Should Never Use Fruit Emojis in Your LinkedIn Profile
Lately, I’ve been receiving a lot of LinkedIn requests from people I don’t know, which I don’t accept, because, well I don’t know them and they’re usually trying to pitch
Why You Should Say Yes to LinkedIn (and Four Easy Ways to Engage With Your Connections)
Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.
I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.
In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.
To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads: