While the quality of your followers is incredibly important, when it comes to Twitter, the more followers you have, the more successful you are on the platform. It means that
How to Export Your Connections from LinkedIn – A Smart Thing to Do for Holiday Card Season
As we approach the holiday card season (side note – stay tuned for an article on how to create an appropriate holiday card that reflects current pandemic conditions), it is
Speaking Circuit: Join Me at the NALSC Fall Symposium for a Discussion on Using LinkedIn Effectively for Recruiting and Branding During Social Distancing
I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who
10 Benefits of Using Social Media in Your Marketing Strategy
If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and
A Handy Guide to Create Compelling Social Media Posts
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any
Breaking LinkedIn News: LinkedIn Stories Is Now Available to Company Pages in the United States
I have some major LinkedIn news to report – company pages in the U.S. can now use LinkedIn Stories starting today.
If you’re a LinkedIn geek like me, you’ve been
Why You Shouldn’t Believe Everything You See on Social Media
It’s important to keep in mind that so many people only post their perfect moments on social media, creating an illusion that they have a perfect life both professionally and
How (and Why) to Easily Customize Your LinkedIn URL
Why? Having one will better enable you to use your LinkedIn profile
10 Things You Must Do on Social Media Before You Post Anything
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t
How You Can Turn One Piece of Content Into Other Unique Formats
So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and