I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms
10 Social Media Actions You Should Take Every Day
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough
Five Content Marketing Tips to Implement Today
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
Become a Content Master: How to Ensure Your Content Doesn’t Go Unnoticed
It would be great if after hitting “publish” on a new piece of content that your connections will notice it and it will be widely read. But in reality, it
15 Tips to Improve Your Social Media Efforts
Social media success is about what you post and when you post. Here are a few quick tips to improve your social media efforts.
- Address the pain points and important
The Best Times to Post Content on Social Media
When you post on social media is just as important as what you say. Here are some interesting statistics from Hubspot on when to post on the major social networks.
Seven Types of Posts you Should Share on LinkedIn
It’s not enough to have a social media presence, it’s about what you say, how you say it and when you say it. In case you’ve run out of ideas
How to Use Your Firm History to Build Your Brand and Business
Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.
Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.
…if the post doesn’t support your firm’s strategic goals, immediately abort mission.
Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with Deborah Farone.
In the podcast, Deborah and I discussed the strategies and