I wanted to share a few quick tips on to use social media to build your business and brand:
- Share content that is helpful and useful for your target audience
10 Quick Ways You Can Build Your Brand and Business on Social Media
Why You Should Outsource Your Content
I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios,
Women Who Wow: Catherine Sanderson
The next Woman Who Wows is Dr. Catherine Sanderson, a professor of life sciences at Amherst College.
Professor Sanderson has published more than 25 journal articles and book chapters in addition to four college textbooks, middle school and high school health textbooks, and trade books on parenting as well as how mindset influences happiness, health and even how long we live (The Positive Shift). In 2012, she was named one of the country’s top 300 professors by the Princeton Review.
I met Professor Sanderson at the 2018 Legal Marketing Association Annual Conference where she served as keynote speaker. I was so moved by her talk about why happiness is significant, what truly makes us happy and practical ways that each of us can incorporate happiness into our everyday lives.
Learn more about her below. In addition, Professor Sanderson will be our featured speaker at the next Women Who Wow virtual event, this Thursday, May 21 at 5pm ET. Register here.
Announcing a Webinar on Effective Personal Branding During COVID-19 to Raise Money for Feeding America
I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right
14 Ideas to Create Engaging Social Media Posts
It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The
How to Use Holidays to Bolster Your Content Marketing Strategy All Year Long
Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.
We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).
Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.
Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free!
How to Ensure Your Social Media Posts Have a Real Purpose
Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting
11 Ideas to Create Engaging Social Media Posts
It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
Women Who Wow: Catherine Duke
Cathy Duke is the Chief Talent Officer at Robinson+Cole (she is the first person to have this role at her firm). She spent 20+ years at Proskauer where she was the Legal Director for its top-ranked Labor and Employment Department. Prior to that, Cathy was a white-collar criminal defense and commercial litigation lawyer in private practice. I met Cathy when we both worked at Proskauer, and I always found her to be a great colleague and incredibly smart.
She was recently interviewed about her new role in Hartford Business. Learn more about Cathy in this Women Who Wow profile.