With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

I bet you’ve probably experienced a bit of joy at the hardship or failure of another person (oftentimes someone you don’t like or who brings out feelings of jealousy in you) at least once in your life just as someone has experienced joy at your negative expense as well.

Think back to when someone you didn’t care for much tripped and spilled coffee on themselves, or when a politician experienced a particularly humiliating fall from grace or when someone of whom you’ve always been envious got fired. It felt a little good, right?

So, why does it sometimes make us feel good when we hear bad news about people we know? Why does it feel strangely satisfying? And does it make us a bad person?

When you engage on LinkedIn with your professional contacts, you must do two things on a consistent basis– make individuals in your professional network feel good and offer them valuable content that showcases your expertise. These light touches will help to keep you top of mind and can often lead to new business, and will bolster your brand.

In addition, LinkedIn provides great excuses to reach out to your contacts through its notifications section, which you can easily customize. It gives you powerful information on your contacts’ job moves, work anniversaries, speaking engagements, awards, published articles and more.