I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.
Yesterday I gave a presentation on how to appropriately market yourself and your firm during the COVID-19 pandemic to the ALA New York City chapter.
They thanked me by asking
Take care of yourself now more than ever as we face this unprecedented pandemic.
Women’s Health magazine put together this guide of free online mental health services, which I think
In this installment of Women Who Wow, which will be running all year long, learn more about Jennifer Dezso, the vice president at Acritas US. In her role, Jen handles business development plans and training, client feedback and satisfaction assessments, branding and awareness studies, product concept testing, market sizing analysis, setting performance metrics and benchmarks, identifying new market opportunities. She also presents and leads training on creating opportunities from market trends, developing action plans to grow client relationships, and developing business in the professional services world.
Learn more about her.
In this installment of Women Who Wow, I’m featuring Caroline Hess, the social media marketing manager at Zenoti in Seattle.
I met Caroline when she worked at Lexblog. She
Today I’m excited to feature a guest column by Natasha Alladina. She writes:
You know those missed connections ads on Craigslist?
Well, I realized something. I’ve had a bunch
We all strive to be perfect especially since so many of us are Type-A personalities. But here’s the thing, perfection is impossible. It was improbable when life was “normal” and
What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.
1. Educational
I keep updating this story because the hashtag follower counts are rapidly changing and rising. Here’s an updated version of the chart and the article as of 4/19.
Hashtags are great tools to help your content become discovered on LinkedIn, but only if you know how to correctly use hashtags and you use the most effective ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact. The content you post should have your target audience in mind and be designed to help them navigate this unprecedented time.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.