Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more personalized experience and a nimbler organizational structure to the
Here’s a content idea to engage with your clients and prospects this time of year – send them a client-focused year-in-review email.
An effective year-in-review email strengthens confidence in your
One of the things that I struggled with when I was building my brand on social (and I think many of you also do as well) is how much of
Join me for a free webinar on November 30 on creating stronger content on and bringing more followers to your LinkedIn company page.
Your LinkedIn company page gives you a
Years ago when I worked at a certain law firm, it was frowned upon for employees to speak at conferences (or even attend them), post original content on LinkedIn, write
How many LinkedIn connections do you have?
If you are mid- to senior-level in your career, you should have more than 500 LinkedIn followers/connections. If you don’t, you aren’t truly
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively