I recently got on my first flight since the pandemic. I had been avoiding travel and conferences for many reasons, but it’s time to stop hiding at home and behind
Twelve Tips for Effective In-Person Networking in the Post-Pandemic World
Why Creating an Alumni Relations Program is One of the Best Investments You Can Make in Your Law Firm
My first law firm job 20 years ago was overseeing the alumni relations program Paul, Weiss, Rifkind, Wharton & Garrison LLP – my favorite former employer). Back then we had
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Three Ways to Use LinkedIn Groups to Build Your Brand and Business
LinkedIn Groups are great way to increase your visibility and make new connections that can ultimately help grow your business.
A lot of people don’t know how to effectively use
Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy
Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.
1 –
Women Who Wow: Sylwia Jenner
Frankfurt-based Sylwia Jenner is the Founder of Concepts4Leaders, a strategic marketing and business development firm that helps lawyers and law firms to grow with modern marketing and business development
Why Marketing Yourself Is So Important Today
You can be the best at what you do but it doesn’t matter if nobody knows it outside of your small circle.
Marketing is the best investment you can make
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why Selecting the Right Company Swag is so Important for Your Business and Brand
I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
How Lawyers Can More Effectively Promote Their Best Lawyers and Super Lawyers Award Wins
After working in law firms for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers and