I wanted to share a few quick tips on to use social media to build your business and brand:
- Share content that is helpful and useful for your target audience
10 Quick Ways You Can Build Your Brand and Business on Social Media
Women Who Wow: Catherine Sanderson
The next Woman Who Wows is Dr. Catherine Sanderson, a professor of life sciences at Amherst College.
Professor Sanderson has published more than 25 journal articles and book chapters in addition to four college textbooks, middle school and high school health textbooks, and trade books on parenting as well as how mindset influences happiness, health and even how long we live (The Positive Shift). In 2012, she was named one of the country’s top 300 professors by the Princeton Review.
I met Professor Sanderson at the 2018 Legal Marketing Association Annual Conference where she served as keynote speaker. I was so moved by her talk about why happiness is significant, what truly makes us happy and practical ways that each of us can incorporate happiness into our everyday lives.
Learn more about her below. In addition, Professor Sanderson will be our featured speaker at the next Women Who Wow virtual event, this Thursday, May 21 at 5pm ET. Register here.
Announcing a Webinar on Effective Personal Branding During COVID-19 to Raise Money for Feeding America
I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right
14 Ideas to Create Engaging Social Media Posts
It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The
How to Ensure Your Social Media Posts Have a Real Purpose
Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting
What Not to Do With Your Content During COVID-19
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time
Women Who Wow: Catherine Duke
Cathy Duke is the Chief Talent Officer at Robinson+Cole (she is the first person to have this role at her firm). She spent 20+ years at Proskauer where she was the Legal Director for its top-ranked Labor and Employment Department. Prior to that, Cathy was a white-collar criminal defense and commercial litigation lawyer in private practice. I met Cathy when we both worked at Proskauer, and I always found her to be a great colleague and incredibly smart.
She was recently interviewed about her new role in Hartford Business. Learn more about Cathy in this Women Who Wow profile.
Why You Shouldn’t Care What Others Think of You
Behind every strong woman is herself. Don’t ever forget that. I learned the hard way about this over the past year. I’ve done a lot of self reflection, especially since
How to Take Your Content to the Next Level
Here are 10 ways to take your content to the next level and fill in your monthly social media calendar:
- Infographics, icons, big numbers
- Arresting visuals
- Videos
- Podcasts
- Quotes/excerpts
- Q&As
Join me for a Webinar on May 15 on How to Take Your Social Media Visuals to the Next Level
Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level