Here are some tips on how you can easily enhance your social media presence and build your brand and business – note that none of these have to cost you anything to do!
- Have a clear, concise bio on LinkedIn and your web site
- Have a strong profile LinkedIn photo and header
- Include a LinkedIn profile cover image
- Post to social media once per day (either sharing or curating content)
- Build your network – link in with people you meet and interact with each day
- Share and like content from your company page – ensure your company page is regularly updated with fresh content about the firm/events/news and firm life (community service, diversity, pro bono etc.)
- Join the alumni groups of your alma maters and former firms (even defunct firms have them)
- Use the right hashtags
- Use hashtagify and Ritetag to help find the most relevant hashtags
- Post content at peak times (commuting hours and lunchtime)
- Reply to all comments and messages
- Give thanks to others who share your content and share theirs
- Comment on others’ posts (complimenting them)
- Google yourself, your clients and your prospects regularly and use that information to your advantage
- Study analytics from each social post and use that to inform your content strategy going forward
- Look at what your competitors are doing and do it better
- Always include a visual to accompany your posts
- Tag others mentioned in posts and photos
Contact me to learn more tricks and join me on April 1 for a LinkedIn master class!