I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
I’ll be honest that working from home is not something I love to do – for starters, I like to be around people, to exchange ideas and interact, and then
Hashtags are great tools to help your content become discoverable and to build your brand and business (especially on LinkedIn), but only if you’re using the right ones.
If you’re
In this installment of Women Who Wow, meet Wilmington-based Jennifer Smuts, the Chief Marketing Officer at Connolly Gallagher. Jenn has been a longtime volunteer of the Legal Marketing Association and has held various leadership roles in the organization. I met Jennifer through the LMA, and we clicked right away. I admire her for many reasons, including the fact that she truly is supportive to other women in the industry and is one of those people who gives to others without expecting anything in return.
Recently, Jennifer joined 2020 Women On Boards, whose overall goal is to educate women about how they can navigate their own contacts to get on corporate boards and be a part of the larger national conversation, an incredibly worthwhile cause to give women a seat at the table (you can read more about her work with them below).
“This is going to get worse before it gets better.”
With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Listen to David
Karen Kahn, is the Founder and Managing Partner of Threshold Advisors, LLC, as well as a certified coach, psychologist and consultant.
I just had to meet Karen after my mentor Wendy Bernero gave me Karen’s book to read.
The book, Daunting to Doable, helps lawyers become successful at developing relationships and business through a series of small, daily actions that can be woven into the typical flow of your personal and professional life.
I have used principles from the book in everything I’ve done since meeting Karen five years ago.
Karen is a Women Who Wows for many reasons, including pivoting into this career later in life, showing us all that it is never too late to do what you love. She is also humble, kind and generous with her time and advice. Learn more about Karen.
I’m often asked how do you know if your social media efforts are working, and other than resulting in new business, which may take time to materialize, there are other
Despite coronavirus fears, we still had a good turnout of attendees at my New York City Bar Association program for small law firms and solo practitioners last night on how
We have entered an unprecedented time with the recent coronavirus outbreak. There’s a lot of uncertainty and as a result, office closures, postponement or cancellations of meetings, events and just about everything else.
Law firms and other business organizations are trying to function in a volatile and rapidly changing environment. So how do you conduct business as usual during the COVID-19 crisis? And is it okay to market your firm and lawyers during this time?
My answer to this is yes, it is okay to market and that you should – but it should be done differently than before the virus.
If you are going to market your firm and your lawyers, showing support and empathy should be at the heart of everything you do. This is not the time to announce the relaunch of your web site, your latest rankings or a new brand.
Your guiding principle should be to show compassion and care to your employees, clients and the greater community and to educate, inform and help others through thought leadership and educational seminars. If these activities lead to enhanced branding and new business by demonstrating your position as an authority in a particular area, then that’s great – but firms that do heavy marketing during a global crisis can be seen as insensitive and out of touch.
It is important to remind your employees and clients that you care about them, you’re here to help them and that it is business as usual at your organization, even if most of your employees are working from home. Companies often struggle with getting this balance right.
In this article, I’ll discuss strategies for marketing your firm during the coronavirus – as well as any crisis – that may arise.