Clients come to law firms because they need help finding and implementing solutions – each law firm employee is in essence a legal solution provider and a problem solver.

And in a crowded and often unpredictable business climate, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients.

Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.

You may not want to hear this, but being a great lawyer at one of the top firms in the Am Law 100 doesn’t guarantee you a solid book of business anymore.

Neither does having a law degree from one of the top schools in the country.

None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level. 

If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!

Here are some ideas for how to creatively