I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far
Women Who Wow: Ali Anechiarico
As the Director of Marketing for the largest CPA firm in Albany, Teal, Becker and Chiaramonte CPAs, Ali Anechiarico oversees and implements all marketing initiatives designed to grow the TBC brand and expand the reach of the firm’s portfolio of accounting, tax and advisory services.
Prior to joining TBC, Ali oversaw all marketing initiatives for a leading intellectual property law firm in Albany. She has extensive experience with professional services marketing including event planning, email marketing, advertising, branding and business development.
Ali has volunteered for many organizations and is currently President-Elect for the American Marketing Association Capital Region and on the Advisory Committee for CPAmerica.
Ali and I met several years ago through the Legal Marketing Association. She was part of the Upstate NY chapter and let’s just say there weren’t many people in it so she was looking for more people to engage with and more people to bounce ideas off of especially since she was a solo marketer. We immediately hit it off, and I was so happy to be a mentor of sorts to her. We were able to finally meet in person at a local event in New York City and then spent more time together at an LMA National Conference. I’m so glad our paths crossed.
How to Create a Realistic Plan for Business Development
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your
Case Study on How I Increased a Law Firm’s Presence on LinkedIn
LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.
Because LinkedIn gives you access to
How to Achieve Real Success on LinkedIn (Look Beyond the Likes and Followers)
Making getting more likes and followers your primary goal when it comes to social media success will not get you more business on LinkedIn, any other social channel or in
Women Who Wow: Alexis Robertson
In this Women Who Wow profile, get to know Alexis Robertson, the Director of Diversity & Inclusion at Foley & Lardner LLP.
A former lawyer and legal recruiter, Alexis became a D&I professional after realizing that practicing law and serving as a legal recruiter wasn’t her true passion. She was able to take valuable skills from those positions and pivot to a diversity and inclusion career first at Baker & McKenzie and now at Foley & Lardner.
As Alexis noted in one of her terrific LinkedIn posts (you should follow her on LinkedIn!), if not for the pandemic, she would not have launched what she often refers to as her “pandemic podcast.” She says it was the need to introduce herself and check-in on attorneys that led to her personally calling 100 attorneys within her first few months at Foley.
She says that need created the space for the most amazing one-on-one conversations, which inspired a podcast unique to Big Law focused on showcasing human stories, highlighting the unique professional paths of Foley attorneys. The podcast is called The Path and the Practice and you should check it out.
Learn more about Alexis and her career path in this Women Who Wow profile.
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
Women Who Wow: Allison Nussbaum
Allison Nussbaum is the Vice President of Client Value at Pitchly where she builds teams focused on helping clients extract immediate and ongoing value from their investment the Pitchly tool. She has held a number of sales roles and also was an in-house legal marketer. Learn more about Allison.
Women Who Wow: Sara Coffey
Sara Pauley Coffey is a Columbus, Ohio-based marketer and co-chair of the Legal Marketing Association’s Ohio Local Steering Committee. A former law firm marketer, she is the Documentation and Training Specialist at ContactEase CRM Made Easy where she manages marketing and works with clients to enhance their use of CRM products. Learn more about her in this Women Who Wow profile.