A LinkedIn content tip – make sure your LinkedIn strategy is optimized for mobile device users.
According to LinkedIn’s editors, the majority of content on LinkedIn is read by users
Just a quick reminder that we all start from scratch when it comes to our social media presence, building our business and our brand. Me included.
Use the LinkedIn platform
Why do some professionals struggle to build their personal brands on LinkedIn? Because they start with the wrong mindset.
They focus on themselves and their services. They use social media
Administrative Professionals Day is tomorrow Wednesday, April 21. It’s a work holiday recognizing the contributions of assistants and office staff and showing appreciation for them.
Ways to celebrate the day
Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.
As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.
In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.
Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.
Learn more about her in this Women Who Wow profile.
There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it
There IS a right and wrong time to post content on LinkedIn IF you want to make sure that your content has maximum impact. And who doesn’t?
I wish there
I used to have no idea what I was doing on LinkedIn. Then I changed my entire strategy.
First I started listening. I looked at the posts of others who
I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far
Did you know that 27 million pieces of content are being distributed on a daily basis?
That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.
It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.
Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.
Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.
Here’s how.