Linda Orton is the global Chief Marketing Officer at Alvarez & Marsal, a 5,000 person, 55 office, management consulting firm. She had a long career in the legal marketing industry
Women Who Wow: Jennifer Klyse
Jenn Klyse runs a successful technology consulting practice from Chicago, and she’s the latest Woman Who Wows.
I met Jenn while working together on the planning committee of LMA Tech
Join Me for an Expert Webcast on Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis
Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll
Join Me for a Webinar on How to Be Social Media Savvy During the Current Crisis
We have entered an unprecedented time with the recent coronavirus outbreak. Many are wondering: it is still appropriate to market myself and my firm during a time when uncertainty is
Join Me for a Webinar on Legal Marketing in the Midst of the COVID-19 Crisis
It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and
Reminder to Change Your Firm’s General Out of Office Message During the Coronavirus Crisis
I am working with a client on ensuring we have thought of everything when it comes to preparing for the majority of employees working from home during the coronavirus crisis.
How to Develop a Strong Hashtag Strategy When Posting Content on LinkedIn About the Coronavirus
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.
If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact.
But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.
Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.
How to Be More Productive When Working From Home
I’ll be honest that working from home is not something I love to do – for starters, I like to be around people, to exchange ideas and interact, and then
The Best Hashtags to Use When Writing About the Coronavirus on LinkedIn
Hashtags are great tools to help your content become discoverable and to build your brand and business (especially on LinkedIn), but only if you’re using the right ones.
If you’re
Managing Communications During the Coronavirus Crisis
“This is going to get worse before it gets better.”
With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Listen to David