It goes without saying that we are in uncharted waters. The COVID-19 crisis is impacting law firms, their employees and, of course, their clients. Events are being cancelled. Schools and businesses are being closed. Employees are being sent home to work. Entire industries are suffering.
In this environment, legal marketers are grappling with how to market their law firms—and in some cases, whether to market at all. In this free webinar on “Legal Marketing in the Midst of the COVID-19 Crisis,” taking place on Tuesday, March 24 at 1 pm ET, Jay Harrington and I will provide guidance on how to market your firm during a crisis.
Among the topics we will address during this free presentation include:
- Leveraging technology to stay top of mind in an era of social distancing
- Focusing on scalable marketing tactics, such as the creation of thought-leadership content and distribution of content on social media
- The importance of empathy, generosity, and humility in marketing and communications in a crisis
- Tips on how to adjust to working in a remote-working environment
Registration is limited to 100 participants. We hope you can join us.